Principles
This section will help you better understand the underlying aspects that embody, drive, and protect the Talkdesk brand.

Brand values
Brand values are uncompromising truths and guiding principles that articulate what Talkdesk stands for, and the primary driving force behind our brand, business, behaviors, and decisions. The Talkdesk values are:
Courageous innovation.
We have an innovative and courageous mindset, focused on offering products and solutions that redefine customer experience, making the impossible possible.
Customer-obsessed.
Everything we do is for our customers.
Diversity, equity, and inclusion.
We are guided by our moral compass and believe in an inclusive and diverse culture that is representative of the communities in which we live and serve.
Trust and transparency.
We invest in the highest security in our products and build trust with our customers, partners, and employees.
Community and environmental giving.
We believe in giving back to our community by volunteering our time, supporting non-profits, and minimizing our global footprint.
Tagline
The Talkdesk tagline is: “Experience. A better way." This tagline is commonly used to describe Talkdesk in news releases and other external content.
Legal requirements
The Talkdesk brand is a registered trademark, therefore it follows the trademark guidelines. The Talkdesk logo requires the ® symbol as shown below and cannot be used without it. In written content, the word Talkdesk requires the ® symbol in their first instance.
If the word Talkdesk is used in a headline, they do not require the ® symbol. If the Talkdesk logo is present on a web page, social media cards, ebooks, blog posts, and other communication materials, there is no need for the ® symbol in the text.