Secondary lockup - small sizes

In small sizes and/or over odd backgrounds, the three colors in the dots may become compromised. To guarantee good readability and boldness, the logo should be used in one color — Talkdesk Purple — for sizes below 150px or 35mm, and in backgrounds where contrast can't be assured.

By using the main Talkdesk colors, these color behaviors allow a better identification of the brand. These are the preferential behaviors.

Whether in a round or square frame, the product logo should be protected as the scheme below. The logo has specific proportions for the shape that frames it.

The Talkdesk brand and product logo is represented by the color purple.

In order to maintain its legibility, the Talkdesk logo should never be presented in a size smaller than the example shown below. For sizes below 150px in screen media, and 35mm in print media, the Talkdesk logo should be used in one color version, as shown below.

These minimum sizes are related to high-resolution print production processes. For lower print production processes, such as print screening, larger sizes are advised. There are no maximum sizes.

main version

In order to maintain its legibility, the product logo should never be presented in a size smaller than the version shown here.

product and social media

These are the recommended sizes for digital displays. In order to maintain its legibility, the product logo should never be less than 16px, as shown here.

To ensure the best perception of the logo, a clear area must exist between the logo and other graphic elements or margins. The minimum distance is represented by the “e.” Whenever possible, the clear area should be enlarged.

To ensure the best perception, a clear area must exist between the logo and other graphic elements or margins. The minimum distance corresponds to the width of the letter “t.” When possible, the clear area should be enlarged.

The logo must be used as provided by Talkdesk without changes, including, but not limited to—changes in the color, proportion, or design or removal of any words, artwork, or trademark symbols. The logo may not be animated, morphed, or otherwise distorted in perspective or appearance.

Typography is a very important element of our brand identity. Its consistent usage is paramount to maintaining the correct perception of the brand. Gilroy font family by Radomir Tinkov is the main typeface of Talkdesk. The secondary typeface is google font Inter. All family weights can be used. The proper usage is described below.

In titles and headlines, capitalize only the first word of a title/headline/subhead. We use sentence case because we are having a conversation with our readers and users and our writing should reflect as such. Product names, however, are always capitalized, even in titles/headlines/subheads.
Exception: The first word after a colon is always uppercase in headlines.

We punctuate all headlines and subheads with periods. This is a critical element of the Talkdesk brand.
Exception: We do not use periods on headlines for blog posts or asset titles (e.g. whitepapers, ebooks, etc.) or for webinars.

Note: These guidelines do not apply to Talkdesk news releases and editorial, as those follow AP Style. Reach out to pr@talkdesk.com for additional information.